If you haven’t noticed, February is almost gone. (By the way, have you ever wondered why this month only has 28 days – this article may help.) Earlier this month, I put together a big-game day list called “45 super social media things to do on Super Bowl 45 weekend” – I got some good feedback from the list, so I trimmed it down or consolidated and came up with a revised list. You only got a little over a week – so it’s time to get busy folks!!
- Start a Facebook Page for your organization or small business – here’s how to create a Facebook Page (vide0)
- Customize your Facebook Page for optimized interaction and engagement with your new fans (those who “like” your Page)
- Put a hyperlinked URL to your website or Twitter account in the “Description” area of your Facebook Page (like they did here)
- Make sure that your website has a current listing to your Facebook Page – giving them an incentive to go there and “Like” the Page
- Replace your small logo with a 200x600px jpeg as your Facebook Page profile image (maximize your Facebook real estate)
- Setup a unique URL for your Facebook Page by establishing a branded username – it’s free and easy once you have 25 fans
- Post videos and photos of your customers, volunteers or brand ambassadors and tag them in the photos
- Create a Twitter account profile – multiple ones if you need to if your organization is large – make your tweets personal (avoid the single biggest mistake companies make when using Twitter)
- Start (or re-start) your blog using WordPress – it’s better to have a self-hosted account (Thomas Nelson Chairman, Michael Hyatt, suggests it’s worth it!)
- Link your WP blog to your Facebook Page so that your posts automatically post to your Facebook Page – this save a alot of time!
- Post blog posts on a frequent, periodic basis – it can be daily, every other day or twice a week. Any less frequent is really not sufficient (IMHO).
- Post blog articles that employ the H-E-L-P strategy that we’ve mentioned before.
- Create a free news release with prlog.com – absolutely free and you get good search results
- Open up a free account on Slideshare.net to publish all those great PowerPoint presentations that, up until now, have only been seen by a handful of people sitting around a conference room table – showcase your expertise to the world and demonstrate your knowledge to your target market!
- Ensure you have a strong Linkedin profile, up-to-date and maximizing your words so that it is the perfect networking tool working for you even if you’re not on it every day.
- Sync your Slideshare and WP Blog to your Linkedin profile so that any updates to your slide presentations or your blog posts are automatically updated to your Linkedin profile – again this saves time and ensures that your LI followers are getting the best of your content in real-time!
- Create and upload targeted videos to your YouTube channel
- Make sure that your website is hyperlinked in the description area (with the “http://” in front of the “www” so that your videos can spark a further action step for your viewers – once they see how relevant your video content is, they will want to know more
- Tag each video with strong keywords
- Posts these keyword-rich videos to your blog posts
- Upload these high-value-content videos to your Facebook Page
- Open a Flickr account so you can document experiences and testimonials (great for showcasing your gallery of work or striking before-and-after photos of your business)
- Create a QR code that will spark curiosity of your customers and followers – link them to a special offer, drive them to your Facebook Page, or offer a unique coupon that can only be activated using a QR reader
- Engage with location-based marketing services like Foursquare, Gowalla and Facebook Pages – use them yourself and encourage your fans to “check-in” when they are at your place – even churches can use location-based services!
- Open an email marketing account with Constant Contact and start collecting permission-granted email addresses (don’t grab an email address of someone unless they have given you permission to have it – that’s called “Spam”).
- Send our periodic emails to your customers and followers – repurposing blog content, directing them to your Twitter and Facebook Page, and showcasing high-value content that will enhance your email open rate (on average, we hear that a good rate is 25-30%).
- Finally, high-value, keyword-rich content is king to optimizing your social media presence – follow this 4-step rule:
- Content first needs to be created (can be text, video, audio podcast, etc…all great high-value content – but someone’s got to create it!)
- Launch the content in a highly-social venue (videos go to YouTube or Vimeo, photos and images go to Flickr, text goes on your blog, etc..)
- Share the content all over various social media outlets – manually posting them, auto-syncing them – whatever makes it easiest!
- Repurpose the content later when you need good material – like when you are making a list of 28 social media things to do before the short month ends!
-Randy
Image source: Flickr/swissmiss