Building a strong strategic partner network will grow your business because you are not only receiving referrals from strategic partners, but you are giving them as well. As you generously distribute referrals to your network, the natural laws of reciprocation will kick in and you’ll no doubt get some back.
John Jantsch, CEO and founder of Duct Tape Marketing, shares practical ideas on AMEX OpenForum video segment called “Better Your Business.”
