What is Marketing? Introducing the New 4 P’s!

Perhaps you have heard them before:

1. Product
2. Price
3. Place
4. Promotion

Not that there isn’t some evidence of successful marketing following this model, but overall, I think the above P’s have lost their resonance.  A new culture of marketing, social media and online marketing influences, and an increasingly savvy and suspicious consumer has given way to a new model.

John Jantsch, founder of Duct Tape Marketing, suggests that small business owners should examine “The 4 Ps of a Fully Alive Business.”