When marketing a new book, do you launch a new website or create a Facebook Page?

An interesting discussion from Guy Kawasaki about websites and Facebook Pages.  Guy has a new book, and he had options to promote his book in 3 ways:

1. Create a dedicated website around the new book project
2. Simply add a page or two to an existing website that would talk about the new project
3. Launch a Facebook Page around the launch of the new book

His decision may surprise you?

Click to learn what Guy decided to do