I have on my Christmas list (already) Chris Brogan’s latest work, “Trust Agents“.
Let me repeat myself.
I have on my Christmas list (already) Chris Brogan’s latest work, “Trust Agents“.
OK, that’ll suffice for the 2 people who both read this blog and might actually buy me something.
The word, “trust” catches my attention. As a Duct Tape Marketing authorized coach, we live and breath on this definition of marketing. It’s based on T-R-U-S-T.
With the rise of online marketing and fast-changing technology, trust is a huge factor. You can be swooned and swayed by all kinds of gadgetry, but in the end, few transactions are completed (and even fewer repeated) unless TRUST is in the equation.
Know-Like-Trust: It’s part of our marketing definition.
Here’s John’s take on the who trust thing – a great article.
-Randy
(oh in case you missed it, here’s a link to the podcast John did with Chris Brogan – great stuff!)