by updater | Nov 16, 2010 | Marketing Coaching
You may be wondering, “how come Sarah Palin can attract some pretty heavyweight advertisers and 5 million viewers with a show about her life in Alaska, and I can’t get more than 2 people to respond to my latest in the newspaper?” Probably an unfair...
by updater | Nov 2, 2010 | Marketing Coaching
Thought I’d offer a quick BONUS to yesterday’s post about focusing on TRUST. Here’s a great list of “20 Tips Your Small Business Can Use to Build Web Credibility” -Randy (PS – I also forgot to give image attribution yesterday to...
by updater | Nov 1, 2010 | Marketing Coaching
Building trust is your key to long-term success. Anyone can build a sales funnel that squeezes a transaction out of your customer’s wallet. The problem with “transactions” is that transactions are 1 by 1 by 1 . . . When trust is bred, customers...
by updater | Oct 18, 2010 | Duct Tape Marketing, Marketing Coaching, Social Media
I’m gathering this month with fellow Duct Tape Marketing coaches in Kansas City to learn how to continue offering the very best marketing coaching anywhere! John Jantsch, our fearless leader and founder of DTM, speaks here about social media: Speaking of John,...
by updater | Oct 8, 2010 | Marketing Coaching
This morning I was looking through my Twitter feed. Here’s how I primarily use Twitter: Connect with friends, some of whom I have never met in person. Yes, believe it or not, I feel like I know them as well as anyone Stay up-to-date on current events (I...
by updater | Oct 5, 2010 | Advertising, Marketing Coaching
Colors are fun. But they are also strategic. Based on a tip from @chiphannah on Twitter, I was inspired to do a little research on marketing and colors. Chip sent me to the first mention, but that intrigued me enough to toss out a few more articles on the subject...
