by TheTwins | Apr 23, 2012 | Marketing Coaching, Social Media
Are you struggling to know WHAT to post on social media channels such as Facebook? Confused about how often you should post, or even what time of day is best? Trying to figure out how to use social media to attract customers, patients, donors and prospects? Hesitant...
by TheTwins | Feb 27, 2012 | Facebook, Marketing Coaching, Marketing Tool, Pinterest, Social Media, zCoaching, zCustom Facebook Pages
“But Mom, everybody’s doing it!” How many of us issued that line when we were kids when trying to convince our parents that we should be allowed to do something even though our parents were telling us no? And of course your parents usually issued...
by TheTwins | Feb 1, 2012 | Marketing Coaching
John Jantsch, founder of Duct Tape Marketing, shared a thought with me recently that went something like this: “Our complimentary content should be of greater value than what our competitors are charging for.” That’s radical marketing! Are you giving...
by updater | Oct 31, 2011 | Marketing Coaching, Social Media
Our most frequent question in terms of social media is “what should I post?” A follow-up comment people often make is “…and who really cares anyway?” One of the sins of the online marketing world, particularly grievous on social sites...
by updater | Sep 14, 2011 | Marketing Coaching
Perhaps you have heard them before: Product Price Place Promotion Not that there isn’t some evidence of successful marketing following this model, but overall, I think the above P’s have lost their resonance. A new culture of marketing, social media and...
