by updater | Aug 9, 2010 | Duct Tape Marketing, Marketing Coaching, Referrals
In the business of referral marketing, I know there are many ways to get referrals. Before I share with you 2 practical strategies, let’s first examine a definition of marketing, as described by John Jantsch, in his best-selling book on the topic, “The...
by updater | Aug 3, 2010 | Marketing Coaching
As more of your prospective customer base is online, the savvy business owner needs to be aware of the link between online review sites and your online reputation. If managing your online reputation is news to you, you must click on this article as a primer. It is too...
by updater | Aug 2, 2010 | Archive, Facebook, Marketing Coaching, Workshop/Seminar
After taking 2 weeks off, we’re ready to get back to work. We’re ready to help you make the most of the remaining 5 months of this year!! We have some exciting projects in place with clients and some speaking events coming up soon. Just an update on some...
by updater | Jul 9, 2010 | Duct Tape Marketing, Marketing Coaching, Referrals
This week has flown by – we have been swamped with a number of projects with nonprofits – and doing a host of new customized Fan pages. Plus, our looming vacations have created deadlines that keep our nose to the grind and as a result, less blogging. If...
by updater | Jun 28, 2010 | Marketing Coaching, zBlog, zCoaching
Blogging is still relevant. It’s not dead. Track the evolution of thought over the past 6 years: in mid-2004, I first discovered blogging. My first thought: “what a narcissistic waste of time!” By the end of the day, I started reading a few and...
by updater | Jun 7, 2010 | Marketing Coaching
In one word, there’s a reason my online consumer review sites should matter to any small business: REPUTATION We just recently learned of the passing of the great Coach John Wooden. He is quoted as saying this about “reputation”: Be more concerned...
