by updater | Oct 4, 2010 | Archive, Duct Tape Marketing, Marketing Coaching
John Jantsch does it again and gives us an insightful look into the trends of small business in the upcoming year. Are you on the cutting edge? Or way behind? social media integrated into your marketing strategy mobile! online-2-offline Networked referral automation...
by updater | Sep 27, 2010 | Duct Tape Marketing, Referrals
You’ve always wanted to know, now you can hear it straight from one of the smartest minds in small business marketing! John Jantsch, creator of Duct Tape Marketing and author of the recent hit called “The Referral Engine”, suggests what the real...
by updater | Sep 14, 2010 | Duct Tape Marketing
Your customers are picky people – but they are also people who pick! Are they going to choose you? We’ve long evangelized the defintion of marketing as (from John Jantsch of Duct Tape Marketing): Getting people with a specific need to KNOW, LIKE and TRUST...
by updater | Sep 10, 2010 | Differentiation, Duct Tape Marketing
“How much do you charge?” “Your competitor will do it for $25 less, will you match that? “Why does your service cost this much when the lady down the street sells the same service for less?” I don’t know about you, but I don’t...
by updater | Aug 9, 2010 | Duct Tape Marketing, Marketing Coaching, Referrals
In the business of referral marketing, I know there are many ways to get referrals. Before I share with you 2 practical strategies, let’s first examine a definition of marketing, as described by John Jantsch, in his best-selling book on the topic, “The...
by updater | Jul 12, 2010 | Duct Tape Marketing, Facebook, Referrals, Social Media
There are a number of basic realities of referral marketing. People make referrals because they need to – it’s built into who we are! If we see something we like, we tell others. Referrals are risky because I’m putting my reputation at stake –...
