by Marketing Twins-Randy | Feb 12, 2008 | Duct Tape Marketing, Workshop/Seminar, z1429
Mark Mark your calendars for MARCH 24-27 for a virtual conference targeting small business! This FREE online event provides hours of valuable small business programming each day. You’ll get tips, advice, and secrets from experts, all designed to...
by Marketing Twins-Randy | Feb 12, 2008 | Duct Tape Marketing, Innovation, Web - Blog, z1429
John Jantsch, creator and founder of Duct Tape Marketing, writes a great article here explaining how having not just ONE web presence, but TWO sites can actually drive traffic to your sites, capitalizing on the ever-complicated search engine optimization magic. You...
by Marketing Twins-Randy | Feb 7, 2008 | Advertising, Duct Tape Marketing, Marketing Coaching, Marketing Tool, Solutions, zBranding
Randy has asked me to weigh in on this past weekend’s Super Bowl Ads. The one ad that I enjoyed the most (and which resonated with those with whom I watched the game) was the Budweiser ad featuring Hank the Clydesdale and the famous Budweiser Dalmatian. Here’s the ad...
by Marketing Twins-Randy | Feb 6, 2008 | Advertising, Duct Tape Marketing, Marketing Coaching, Solutions, Survey, z1429
Here’s the FedEx commercial: In a long line of effective Super Bowl ads, the FedEx ad agency of BBDO/New York (19 years and running for FedEx!) has produced another great ad: 1. HUMOR: This is probably the most common element among all the ads, but it works....
by Marketing Twins-Randy | Feb 4, 2008 | Advertising, Duct Tape Marketing, Survey, zBranding
OK, so this is probably not the absolute best commercial of the day (but I saw one poll where it ranked #10), but I wanted to review the ad because it has some unique elements that we can all learn from: First of all, here it is again for your review:...
by Marketing Twins-Randy | Feb 1, 2008 | Duct Tape Marketing, Marketing Coaching, z1429, zBranding
From the Brand Autospy blog series by John Moore, every small business should ask itself this very penetrating question: Would my customers miss me if I closed my doors? Would there be people walking around saying to themselves, “I can’t get through life...
