Marketing Links: Customers – Fort Worth – Olympics – Duct Tape Marketing

by Marketing Twins-Randy | Sep 30, 2008 | Customer Service, Duct Tape Marketing

Scott Ginsberg, our favorite Nametag Guy, offers, “Why your competitors are attracting more attention than you.” Aleshia Howe, writer for Fort Worth Business Press, suggests many practical ways those in the real estate industry can harness the power of...

Marketing Tools: Webinars

by Marketing Twins-Randy | Sep 24, 2008 | Duct Tape Marketing, Marketing Tool, z1429

John Jantsch, creator and founder of Duct Tape Marketing, offers some helpful ideas on using webinars and online technology to replace the traditional regional meeting where your company spends hundreds of dollars on gas driving in all your regional reps or...

Small Business Marketing : Managing Your Brand and Planning Your Brand Strategy Part 5 of 5

by Marketing Twins-Randy | Sep 12, 2008 | Duct Tape Marketing, Marketing Coaching, z1429, zBranding

If you missed it: Part 1 of 5 (Branding Yourself), Part 2 of 5 (9-part Branding Strategy), Part 3 of 5 (A Strong Branding Foundation) Branding is like SHOWCASING yourself, or Part 4 of 5 (Your Branding Presence): Just as you’ve spent all this time, effort and...

Small Business Marketing : Your Branding Presence Part 4 of 5

by Marketing Twins-Randy | Sep 10, 2008 | Duct Tape Marketing, Marketing Coaching, z1429, zBranding

If you missed it: Part 1 of 5 (Branding Yourself), Part 2 of 5 (9-part Branding Strategy), Part 3 of 5 (A Strong Branding Foundation) Branding is like SHOWCASING yourself. With all the emphasis the past couple of weeks on the political conventions, consider this quote...

Small Business Marketing : A Strong Branding Foundation Part 3 of 5

by Marketing Twins-Randy | Sep 8, 2008 | Duct Tape Marketing, Marketing Coaching, z1429, zBranding

If you missed it: Part 1 of 5 (Branding Yourself), Part 2 of 5 (9-part Branding Strategy) Today we examine the foundation of your branding strategy. Without this focus, you’ll go nowhere. 1. Know who it is your trying to reach. Your ideal client. Your target...

Small Business Marketing : 9-Step Branding Strategy – Part 2 of 5

by Marketing Twins-Randy | Sep 5, 2008 | Duct Tape Marketing, Marketing Coaching, z1429, zBranding

If you missed it: Part 1 of 5 (Branding Yourself) Ok, here’s Part 2 of our 5 post series.  Let’s layout an overview of a comprehensive BRANDING effort. Again, we consider branding to be the compliment to the other part of the marketing process which is...