by Marketing Twins-Randy | Dec 23, 2008 | Differentiation, Marketing Coaching, z1429, zBranding, zCharity - Giving
During the holidays, we are bombarded by dozens of pleas for charitable giving. Especially during a down economy, nonprofits and charitable causes are typically suffering from low response because consumers tend to give when they are not preoccupied with how to pay...
by Marketing Twins-Randy | Dec 17, 2008 | Differentiation, Duct Tape Marketing, Marketing Coaching, z1429
John Jantsch of Duct Tape Marketing tells about the importance of communicating your most important marketing elements through a powerful narrative rather than a traditional bullet point on a brochure. In this post, he adds: Your marketing story is a tool that can...
by Marketing Twins-Randy | Aug 26, 2008 | Differentiation, Duct Tape Marketing, SEO, z1429
John Jantsch recently wrote another great blog post on the power of being DIFFERENT! Check out what he means by the “Sameness Test”! Back a few months ago, we wrote a similar blog post on MarketingTwins.com – check it out here! And whaddaya know, but...
by Marketing Twins-Randy | Jun 18, 2008 | Differentiation, Workshop/Seminar, z1429
CLICK HERE: Small Business Marketing : Differentiate! I posted this blog post early last month – but in anticipation of our upcoming HUDDLE, I thought it was appropriate to remind you why you need to enroll today!! It’s only $50, so why not take a morning...