by admin | Oct 26, 2009 | Differentiation, Marketing Coaching
A few months ago, we were taking with a client about what makes them different. Their answer: “we don’t really know.” Later, trying to talk to another prospective client about their uniqueness, the well-meaning voice on the other end of the phone...
by admin | Aug 25, 2009 | Differentiation
i was looking through our site for all the articles that we’ve written about differentiation and I came across one that I wrote exactly ONE YEAR AGO tomorrow. (Click on the picture below to go to it now!)
by admin | May 26, 2009 | Differentiation
Today we will be at the Spring Creek BBQ location in Grapevine at NOON to discuss ways of standing out from your competition! There is no registration required, so simply come with $10 CASH + the cost of your lunch and join us in the reserved conference room for a...
by admin | May 3, 2009 | Differentiation, Marketing Coaching, Workshop/Seminar
If you followed us for any length of time, or if you’ve ever heard us speak, I know you’ve heard us harp on the idea of DIFFERENTIATION! Here’s several things you can do immediately to start being u-niik! 1. Listen to this week’s...
by admin | Mar 6, 2009 | Differentiation, Duct Tape Marketing, Marketing Coaching
Friend and fellow Duct Tape Marketing Coach in Canada, Cidnee Stephen, offers a simple perspective on the importance of differentiation. When we look just like our competition, the only place our customers have to compare is on PRICE. And who wants to compete on...
by Marketing Twins-Randy | Jan 23, 2009 | Advertising, Differentiation, Marketing Coaching, Marketing Twins, Solutions, z1429, zBranding
Ok, so we are now officially 3 full weeks into the new year – have you developed your marketing plan for 2009? If you haven’t, it’s time NOW to jump in with both feet. Don’t let these struggles from 2008 continue in 2009: “I...
