by updater | Oct 13, 2010 | Differentiation
Archiving articles is a great way to having at your fingertips a resource library on one topic. Since we’ve been writing for almost 3 years on this blog, we’ve talked a number of times about differentiation, not excluding a mention last week. It’s...
by updater | Oct 6, 2010 | Differentiation
As David Meerman Scott said on a recent blog post: What normally boring aspect of your business can you make fun and brand your organization as one that people want to do business with? A couple of recent examples of airlines having some fun with something most people...
by updater | Sep 10, 2010 | Differentiation, Duct Tape Marketing
“How much do you charge?” “Your competitor will do it for $25 less, will you match that? “Why does your service cost this much when the lady down the street sells the same service for less?” I don’t know about you, but I don’t...
by updater | Sep 7, 2010 | Differentiation
During our Duct Tape Marketing coaching program going on right now, we are looking this coming week at differentiation (click link to view several past articles on the topic). As I said in one post before, quit trying to sell apples when your competition is also...
by updater | Apr 30, 2010 | Differentiation, Uncategorized
In reality, we all look the same. How can you expect your prospective customers to pick you when they see no obvious difference between you and your competitor? “Strawberries are strawberries, right. I’ll look for the store with the lowest price.”...
by updater | Feb 1, 2010 | Differentiation
Do you stand out in the crowd? Do you look like everyone around you? Are you remarkable enough that your customers are making remarks about you to their friends? One of the death nails of any organization is to simply look like everyone else. Your prospective...
