by Marketing Twins-Randy | Sep 2, 2008 | Duct Tape Marketing, Marketing Coaching, Marketing Tool, z1429, zBranding
This is the first of a 5-part series on BRANDING. We have just launched a branding project for a new client. The Marketing Twins at 1429 Creative recently conducted a marketing coaching clinic for another group who had only done branding, but needed something more. So...
by Marketing Twins-Randy | Jun 16, 2008 | Marketing Coaching, z1429, zBranding
When your prospective customer stares into the local paper, what do they see? They see a sea! A sea of products – what makes one ad stand out over another? What does one pediatric orthodontist offer over another? We’ve said it here before, but if...
by Marketing Twins-Randy | Apr 23, 2008 | PR, z1429, zBranding
My lovely wife has become a featured book reviewer on her blog (our family’s blog, but pretty much she writes all the content nowadays since I’m writing so much on this one). Last October, she wrote a book review (Part I, Part II, Part III, and finally...
by Marketing Twins-Randy | Apr 14, 2008 | Marketing Coaching, z1429, zBranding
I was sitting with my oldest son Friday afternoon at our favorite ice cream shoppe in town for an after school treat. We chose to eat our cones outside in the warm sun which presented the challenge. I was constantly having to tell him to lick here and lick there,...
by Marketing Twins-Randy | Apr 8, 2008 | Duct Tape Marketing, z1429, zBranding
For all you Foodies (is this really what they call food aficionados?), good news! No more driving to Arlington or to the many locations in Dallas . . . Fort Worth Business Press announces that WFM will begin construction on a new Fort Worth location . . . uh . . . in...
by Marketing Twins-Randy | Feb 7, 2008 | Advertising, Duct Tape Marketing, Marketing Coaching, Marketing Tool, Solutions, zBranding
Randy has asked me to weigh in on this past weekend’s Super Bowl Ads. The one ad that I enjoyed the most (and which resonated with those with whom I watched the game) was the Budweiser ad featuring Hank the Clydesdale and the famous Budweiser Dalmatian. Here’s the ad...
