Small Business Marketing: Charitable Giving Offers Likability In Your Marketing Strategy

by Marketing Twins-Randy | Dec 23, 2008 | Differentiation, Marketing Coaching, z1429, zBranding, zCharity - Giving

During the holidays, we are bombarded by dozens of pleas for charitable giving.  Especially during a down economy, nonprofits and charitable causes are typically suffering from low response because consumers tend to give when they are not preoccupied with how to pay...

Small Business Marketing: Complete Series on BRANDING

by Marketing Twins-Randy | Sep 18, 2008 | Marketing Coaching, z1429, zBranding

As we started this recent series, we made this definition: Branding can be defined as a collection of values, ideas, personality, and history. Branding at its peak is when people associate YOUR NAME with the product itself. When you have a cold, how many people say,...

Small Business Marketing : Managing Your Brand and Planning Your Brand Strategy Part 5 of 5

by Marketing Twins-Randy | Sep 12, 2008 | Duct Tape Marketing, Marketing Coaching, z1429, zBranding

If you missed it: Part 1 of 5 (Branding Yourself), Part 2 of 5 (9-part Branding Strategy), Part 3 of 5 (A Strong Branding Foundation) Branding is like SHOWCASING yourself, or Part 4 of 5 (Your Branding Presence): Just as you’ve spent all this time, effort and...

Small Business Marketing : Your Branding Presence Part 4 of 5

by Marketing Twins-Randy | Sep 10, 2008 | Duct Tape Marketing, Marketing Coaching, z1429, zBranding

If you missed it: Part 1 of 5 (Branding Yourself), Part 2 of 5 (9-part Branding Strategy), Part 3 of 5 (A Strong Branding Foundation) Branding is like SHOWCASING yourself. With all the emphasis the past couple of weeks on the political conventions, consider this quote...

Small Business Marketing : A Strong Branding Foundation Part 3 of 5

by Marketing Twins-Randy | Sep 8, 2008 | Duct Tape Marketing, Marketing Coaching, z1429, zBranding

If you missed it: Part 1 of 5 (Branding Yourself), Part 2 of 5 (9-part Branding Strategy) Today we examine the foundation of your branding strategy. Without this focus, you’ll go nowhere. 1. Know who it is your trying to reach. Your ideal client. Your target...

Small Business Marketing : 9-Step Branding Strategy – Part 2 of 5

by Marketing Twins-Randy | Sep 5, 2008 | Duct Tape Marketing, Marketing Coaching, z1429, zBranding

If you missed it: Part 1 of 5 (Branding Yourself) Ok, here’s Part 2 of our 5 post series.  Let’s layout an overview of a comprehensive BRANDING effort. Again, we consider branding to be the compliment to the other part of the marketing process which is...