by Marketing Twins-Randy | Mar 25, 2008 | Advertising, Duct Tape Marketing, z1429
Seems a good neighbor of our own gets featured in a new State Farm ad for March Madness! See Dallas Morning News article . . . Great job Julie! Julie Elsey’s a local State Farm agent who never imagined she’d be on a national TV spot. A total surprise to...
by Marketing Twins-Randy | Mar 17, 2008 | Advertising, Solutions
The Retail Doctor’s Makeover 10 Steps to Merchandising By Bob Phibbs 1 Change your displays monthly. Holidays and seasons only last so long, and promotional goods have a short shelf life. Display new arrivals first. If you ordered merchandise meant to go together,...
by Marketing Twins-Randy | Feb 14, 2008 | Advertising, Innovation
Here’s a good article for you this Valentine’s Day….are you participating in the $17 BILLION marketing extravaganza that marks this holiday of love?!! Even if you don’t sell flowers or chocolates (if you are interested I know a neat little...
by Marketing Twins-Randy | Feb 7, 2008 | Advertising, Duct Tape Marketing, Marketing Coaching, Marketing Tool, Solutions, zBranding
Randy has asked me to weigh in on this past weekend’s Super Bowl Ads. The one ad that I enjoyed the most (and which resonated with those with whom I watched the game) was the Budweiser ad featuring Hank the Clydesdale and the famous Budweiser Dalmatian. Here’s the ad...
by Marketing Twins-Randy | Feb 6, 2008 | Advertising, Duct Tape Marketing, Marketing Coaching, Solutions, Survey, z1429
Here’s the FedEx commercial: In a long line of effective Super Bowl ads, the FedEx ad agency of BBDO/New York (19 years and running for FedEx!) has produced another great ad: 1. HUMOR: This is probably the most common element among all the ads, but it works....
by Marketing Twins-Randy | Feb 4, 2008 | Advertising, Duct Tape Marketing, Survey, zBranding
OK, so this is probably not the absolute best commercial of the day (but I saw one poll where it ranked #10), but I wanted to review the ad because it has some unique elements that we can all learn from: First of all, here it is again for your review:...
