by Marketing Twins-Randy | Apr 14, 2008 | Marketing Coaching, z1429, zBranding
I was sitting with my oldest son Friday afternoon at our favorite ice cream shoppe in town for an after school treat. We chose to eat our cones outside in the warm sun which presented the challenge. I was constantly having to tell him to lick here and lick there,...
by Marketing Twins-Randy | Apr 9, 2008 | z1429
Got this tip sheet this morning . . . thought I would share it with you. If you are an advanced user of the web for your business, this is nothing new. But if you are starting out, these tips could really help you pick out the very best domain name. If you REALLY want...
by Marketing Twins-Randy | Apr 8, 2008 | Duct Tape Marketing, z1429, zBranding
For all you Foodies (is this really what they call food aficionados?), good news! No more driving to Arlington or to the many locations in Dallas . . . Fort Worth Business Press announces that WFM will begin construction on a new Fort Worth location . . . uh . . . in...
by Marketing Twins-Randy | Apr 7, 2008 | z1429
Does your marketing or advertising strategy assume a level of arrogance (“my strategy is good enough that the consumer should just feel compelled to stay with us”) – is your marketing strategy aimed at actually compelling consumers to approach you...
by Marketing Twins-Randy | Apr 3, 2008 | z1429
Our dear friend Pat Riddle writes in her Star-Telegram column about the Celebration Dinner for Fort Worth Christian School. My wife is the Alumna of the Year! I’m so proud of her! She was presented the award last Friday night – it was great to hear her...
by Marketing Twins-Randy | Apr 2, 2008 | Customer Service, Duct Tape Marketing, Innovation, z1429
In a challenging economic market, make your company stand out and be memorable. We talked before about being remarkable (also think: Seth Godin’s “PURPLE COW”), but the goal is to create the “HUH?” moment in the conversation – it...
