by updater | Sep 16, 2010 | Marketing Coaching
REPOST from one year ago: _____ I wrote briefly about this one in a previous post. But the question continues to be asked. We’ve heard many times from social media beginners: So what do I write about or say when I’m using social media? You’ve likely...
by updater | Sep 14, 2010 | Duct Tape Marketing
Your customers are picky people – but they are also people who pick! Are they going to choose you? We’ve long evangelized the defintion of marketing as (from John Jantsch of Duct Tape Marketing): Getting people with a specific need to KNOW, LIKE and TRUST...
by updater | Sep 13, 2010 | Marketing Coaching, TWITTER
Yes, it’s true. For so many who have relied on Bloglines for their information, it’s dead as of October 1, 2010. Bloglines, an RSS aggregator much like Google Reader, was created as a place where people could see all their subscribed content in one...
by updater | Sep 10, 2010 | Differentiation, Duct Tape Marketing
“How much do you charge?” “Your competitor will do it for $25 less, will you match that? “Why does your service cost this much when the lady down the street sells the same service for less?” I don’t know about you, but I don’t...
by updater | Sep 7, 2010 | Differentiation
During our Duct Tape Marketing coaching program going on right now, we are looking this coming week at differentiation (click link to view several past articles on the topic). As I said in one post before, quit trying to sell apples when your competition is also...
