by updater | Oct 13, 2010 | Differentiation
Archiving articles is a great way to having at your fingertips a resource library on one topic. Since we’ve been writing for almost 3 years on this blog, we’ve talked a number of times about differentiation, not excluding a mention last week. It’s...
by updater | Oct 12, 2010 | zCharity - Giving
While some consider the popular PR campaign for breast cancer awareness to be hurtful, and other major restaurant chains have been taken to task for their campaign even though partnering with the Komen Foundation, there are plenty of examples of companies and...
by updater | Oct 11, 2010 | Facebook
We are always on the alert to articles that help you optimize your business or nonprofit’s Facebook presence. Thanks to fellow web marketing coach Charles Brown and his tweet last night, I found this helpful resource on Entrpreneur.com. The author makes these...
by updater | Oct 8, 2010 | Marketing Coaching
This morning I was looking through my Twitter feed. Here’s how I primarily use Twitter: Connect with friends, some of whom I have never met in person. Yes, believe it or not, I feel like I know them as well as anyone Stay up-to-date on current events (I...
by updater | Oct 6, 2010 | Differentiation
As David Meerman Scott said on a recent blog post: What normally boring aspect of your business can you make fun and brand your organization as one that people want to do business with? A couple of recent examples of airlines having some fun with something most people...
