by updater | Nov 15, 2010 | Duct Tape Marketing
In our session on DIFFERENTIATION (one of the core sessions as we lay a strong marketing foundation), I always talk to my clients about 2 factors: THE NOW FACTOR THE WOW FACTOR The latter usually frees the client to brainstorm about ways to WOW their prospective...
by updater | Nov 12, 2010 | Innovation
On this Friday, needed a good laugh. Thought I’d share a few images I found around the web of innovations the world has created to make life “easier” with the iPhone easier – not sure many of them will make much money, but they are fun to look...
by updater | Nov 9, 2010 | Facebook, Holiday, Social Media
It’s just a few weeks before Christmas – can you believe it?!!! Here’s one simple article about “How to Use Social Media in Christmas Marketing”. It’s never too early to get going! With Thanksgiving just around the corner,...
by updater | Nov 8, 2010 | Duct Tape Marketing, Social Media
Q: “What is the #1 mistake that business owners make when using social media?” I love this answer that John Jantsch, Duct Tape Marketing, gives in this interview: Not spending the time to listen first. Look, I’m all for sticking the toe in the water, but...
by updater | Nov 5, 2010 | Duct Tape Marketing
In talking with a client about generating new leads, we brainstormed about a number of tactical ideas about attracting the very best customer. But we needed to take a step back and first talk strategy. Always remember: strategy before tactics! In Duct Tape...