Are you WOW-ing your customers?

In our session on DIFFERENTIATION (one of the core sessions as we lay a strong marketing foundation), I always talk to my clients about 2 factors: THE NOW FACTOR THE WOW FACTOR The latter usually frees the client to brainstorm about ways to WOW their prospective...

IPHONE GADGETS: Making life easier?

On this Friday, needed a good laugh.  Thought I’d share a few images I found around the web of innovations the world has created to make life “easier” with the iPhone easier – not sure many of them will make much money, but they are fun to look...

3 People Who Make Terrible Clients

In talking with a client about generating new leads, we brainstormed about a number of tactical ideas about attracting the very best customer. But we needed to take a step back and first talk strategy.  Always remember:  strategy before tactics! In Duct Tape...