Are you creating customer paths?

  When it comes to social media marketing, many businesses launch their presence on Facebook or Twitter or Pinterest with great fanfare and intention.  But sadly, a few months (or even weeks) later, they give up, declaring, “this doesn’t work!” ...

Website Traffic – How Obsessed Are You?

We all want traffic to our site.  You can send people directly to your site via an advertisement, a referral lead, or a link from a social network like Facebook or Twitter.  You can buy ad space to drive people to your site (Google adwords or buying ad space on...

Valentine’s Day Marketing Ideas

VALENTINE’S DAY ARCHIVE: My friend and Duct Tape Marketing colleague, Dawn Westerberg, writes a fantastic article on how we can learn alot about marketing from Valentine’s Day. Click here to read “A Valentine’s Day Approach to Marketing”....

A few years ago I was invited by the nationally-acclaimed online magazine, AMEX Open Forum, to contribute an article for small businesses.  It’s a few years old, but the resolutions so common to us personally can translate into how we run our small businesses,...