Here in Texas, we love the two-step! Although my wife and I never going dancing, I remember getting two-step lessons as a kid (who cares about piano lessons!)
But I’m not talking about dancing on a Friday night. I’m talking about ADVERTISING.
Make your ad dollars actually work – make your customers do the two-step!
Here’s a couple of good articles that introduce a few ideas about improving your advertising:
- “Use Two-Step Direct Response Advertising and Stop Wasting Your Ad Money” – Ken Burgin
- “The 2-Step Lead Machine” – John Jantsch