Does your marketing or advertising strategy assume a level of arrogance (“my strategy is good enough that the consumer should just feel compelled to stay with us”) – is your marketing strategy aimed at actually compelling consumers to approach you – not just assuming that you have just a great product/brand/business that people should just love you and no one else? The relationship with consumers is a delicate one . . . treat it with respect!
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WATCH THIS!
Hey everybody – I thought I had the video embedded where you could watch it on this site. Oh well, just click on “The Break Up” and watch it on that site instead.
-Randy
Enjoyed the video! I would love to see that video done for a church to show the “church” (advertiser) trying to reach new members/unbelievers (consumer). Many of the so-called marketing strategies churches have used in the past are failing and they need to begin finding new ways to speak to the “consumers”.
Keep these fun videos coming!!!
Donny,
That would be a eye-opening video. It’s hard for alot of people when we use secular language to talk about church things…typically, alot of people in the church (even in the leadership) don’t like to use the terms, “marketing”, “consumer”, “advertising” – but it’s just semantics. Think in terms of PROMOTING THE GOSPEL. Think about PLANTING SEEDS and PREPARING SOILS. We have the terms for it, but we get all hung up when others use more secular terms.
-Randy