John Jantsch over at Duct Tape Marketing takes on a popular statement:
“I don’t read blogs, nobody has time for that, why would I want to start blogging?”
Read John’s responses – they offer a great reason why a small business should start blogging right away!
Great post Randy! We have a client though who wants high SEO rankings and loves the fact we set up a process where he can record his thoughts via audio recording as he is traveling. Then later those thoughts can be converted to online blogs which is already helping his SEO. It’s working and solves the “I don’t have time…” issue for him.
Whether you call it a “blog” or “business journal”, customers are interested in you a thought leader/expert in that industry or they want to get to know you beyond the “About Me” portion of your website. Blogging can totally change your online appearance as well as move you up in the Google rankings.