An eye-opening article showed up in my news feed yesterday. The headline:
“50% of Consumers Value a Brand’s Facebook Page More Than Its Website”
We love infographics and this one from lab42 tells the story of this remarkable research:
Read the full article on Mashable.
In a related article, I also saw this startling statistic:
80% of Social Network Users Prefer to Connect with Brands through Facebook
Surprising? Read this full article from SocialMediaToday.
Consumers are still fascinated by social media and are expecting their favorite brands to be active in various social channels. Even if you are a small business with local appeal, are you in the news feed of your fans?